Media Role in the Campaign against Breast Cancer in Ikorodu in Lagos State, Nigeria
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Abstract
Media awareness campaigns have been a significant intervention in health communication. Within this context, this study examines the role of the media in the campaign against breast cancer, the study has four broad objective, which are: to examine the extent to which women in Ikorodu get knowledge about breast cancer from the mass media, to investigate the level of education of women in Ikorodu on breast cancer from the mass media, to determine the extent of knowledge-gap among literate and non-literate women in Ikorodu on breast cancer from the mass media and to determine the relationship between media use and knowledge of breast cancer among women in Ikorodu. The positivist approach of research design was adopted and the population consists of women in Valley View Estate in Ebute Ikorodu. The sample size of the study is 103 respondents and was determined using the Taro Yamane sample size determination. The study used questionnaire to collect the data. Data was analyzed using Statistical Package for Social Science (SPSS) in form of frequency, percentages and simple descriptive analyses. The findings revealed that breast cancer is highly prevalent among the women in Ikorodu. The findings also showed that the media has created awareness on breast cancer to an extent, but there are areas that the media need to address to achieve desired results in their campaign on breast cancer. The mass media have changed women’s perception, attitude and behaviour towards breast cancer. The study concludes that breast cancer awareness significantly affect the knowledge of symptoms, risk factors of breast cancer disease and practice of breast self examination.
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Gift, N., Marie C. Obasi, Chinelo Ebele Uchendu, Ibrahim Abdulkadir, & Funmi Falobi. (2025). Media Role in the Campaign against Breast Cancer in Ikorodu in Lagos State, Nigeria. SIASAT, 10(2), 110-125. https://doi.org/10.33258/siasat.v10i2.200
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References
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Torre, L. A., Bray, F., Siegel, R. L., Ferlay, J., Lortet‐Tieulent, J., &Jemal, A. (2015). Global cancer statistics, 2012. CA: a cancer journal for clinicians, 65(2), 87-108.
Usman, B., Aondover, E. M. & Abdulhameed , O. R. (2022). Social media literacy: fake news consumption and perception of COVID-19 in Nigeria, Cogent Arts & Humanities, 9(1), 2138011, DOI: 10.1080/23311983.2022.2138011.
World Health Organization” (2020) Human papillomavirus (HPV) and related cancers in the Global Alliance for Vaccines and Immunization (GAVI) countries. A WHO/ICO HPV Information Centre Report. Vaccine, 30, D1-83
Airaoje, O. K., Aondover, E. M., Obada, A. A., Akin-Odukoya, O. O., & Ridwan, M. (2024). High Incidence of Different Drug Uses and Media Campaign on the Injection Method in Borno State, Nigeria. Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 11(4), 242-258.
Airaoje, O. K., Obada, A. A., & Msughter, A. E. (2023). A Critical Review on Gender Based Violence in Nigeria: Media Dimension. Humanities, 3(2), 9-16.
Airaoje, O. K., Ogunbola, O., Falobi, F., Obada, A., & Eric, M. (2024). Scoping Review on Factors Associated with Continuity of Treatment among People Living with HIV in Nigeria. Biomedical Journal of Scientific & Technical Research, 57(3), 49283-49292.
Akun, M. E, Fahrioğlu-Yamac, R. Charalambus, C. Lechtvich, S, Djamgoz MBA. The Distribution of Carcinogenic Heavy Metals in Cyprus Soil. In: Gökçekuş H, Turker U, LaMoreaux JW, editors. Survival and Sustainability: Environmental concerns in the 21st Century. Germany: Springer; 2010. Pp. 353-359
Aliough, T. D., Ovey, I. J., & Aondover, E. M. (2023). Examining perceptions of Kwande residents on traditional songs aired on Ashiwaves radio station for curbing the COVID-19 pandemic in Benue State. Environment and Public Health Research, 1(1), 1448-1448.
Anorue, Ezugwu, & Agughasi, (2019) re-assessing public perception of mass media breast cancer awareness campaign in Nigeria, Sapientia Global Journal of Arts, Humanities and Development Studies (SGOJAHDS), Vol.2 No.1 March, 2019; p.g. 60 – 66;
Anyanti, A, J, (2018) Breast Cancer in AND revalence and Trends in Breast Cancer in Nigeria.West African Journal of Medicine, 19, 179-171
Aondover, E. M. & Phillips, D. (2020). Media framing of Covid-19 pandemic: A Study of Daily Trust and Vanguard Newspapers in Nigeria. ASJ: International Journal of Health, Safety and Environment (IJHSE), 6(5) 588 – 596.
Aondover, E. M. (2020). Internet meme as a campaign tool to the fight against Covid-19 in Nigeria. Global Journal of Human-Social Science: A Arts & Humanities – Psychology, 20(6), pp. 27-39.
Aondover, E. M., Yar’Adua, S. M. & Aondover, P. O. (2022). Information seeking behavior on Covid-19 vaccine among residents of Fagge Local Government Area of Kano, Nigeria. Research Square, DOI: https://doi.org/10.21203/rs.3.rs-1898209/v1, 1-19
Aondover, P. O., Aondover, E. M., & Babele, A. M. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 001-008.
Asemah, E. S., Nwaoboli, E. P., & Nwoko, Q. T. (2022). Textual analysis of select social media hate speech messages against clergymen in Nigeria. GVU Journal of Management and Social Sciences, 7(2), 1-14.
Colditz, G. A., & Emmons, K. M. (2018). Accelerating the pace of cancer prevention-right now. Cancer prevention research, 11(4), 171-184.
Gökyiğit, A., & Demirdamar, S. R. (2016). Epidemiology and cost of drug treatment of cancer in Northern Cyprus. Turkish journal of medical sciences, 46(3), 769-774.
Hile, M. M., Msughter, A. E., & Babale, A. M. (2022). A Public Health Communication: Towards Effective Use of Social Marketing for Public Health Campaigns in Nigeria. Ann Community Med Prim Health Care, 5(1), 1002.
Howlader, P., Jia, X., Wang, W., & Yin, H. (2019). Alginate oligosaccharide postharvest treatment preserve fruit quality and increase storage life via Abscisic acid signaling in strawberry. Food Chemistry, 283, 665-674.
Joan, Laura & Raquel (2018) social media approach to inform youth about breast cancer and smoking: An exploratory descriptive study, open access article under the CC BY-NC-ND license
Joseph, L., Jun, B. M., Flora, J. R., Park, C. M., & Yoon, Y. (2019). Removal of heavy metals from water sources in the developing world using low-cost materials: A review. Chemosphere, 229, 142-159.
Kothari, P.. (2021). Human trajectory forecasting in crowds: A deep learning perspective. IEEE Transactions on Intelligent Transportation Systems, 23(7), 7386-7400.
Melike, G., Calisir, M. D., Akgul, Y., Selcuk, S., Ali, D., & Kilic, A. (2021). Submicron aerosol filtration performance of centrifugally spun nanofibrous polyvinylpyrrolidone media. Journal of Industrial Textiles, 50(10), 1545-1558.
Msughter, A. E., Kuchi, M. G., & Abba, A. A. (2023). Critical Discourse Analysis of Traditional Medicine Outdoor Advertising and Public Health Issues in Northern Nigeria. Indigenous Language for Social Change Communication in the Global South, 39.
Namadi, H. M., & Aondover, E. M. (2020). Survey of reproductive health information seeking behavior among pregnant women in some selected hospitals in Kano Metropolis. Biomed J Sci & Tech Res/BJSTR. DOI, 10, 1984-1987.
Obada, A. A., Airaoje, O. K., Okuneye, A. P., Collins-Dike, J., & Msughter, A. E. (2024). Media Role on the Burden of Non-Communicable Diseases in Nigeria. Clin Case Rep Int. 2024; 8, 1652.
Obada, A. A., Msughter, A. E., Namadi, H. M., & Nongubee, T. (2021). Hyper prevalence of malnutrition in Nigerian context. Biomedical Journal of Scientific & Technical Research , 39 (1), 30916-30925.
Obada, AA, Abba, AA, & Msughter, AE (2021). Pregnancy Induced Hypertension in Kabo Local Government Area of Kano State, Nigeria. Biomedical Journal of Scientific & Technical Research , 39 (4), 31458-31466.
Odugbesan, J. A., & Rjoub, H. (2020). Relationship among economic growth, energy consumption, CO2 emission, and urbanization: evidence from MINT countries. Sage Open, 10(2), 2158244020914648.
Shafaq C& . Anjum (2020) Self-Efficacy Expectations through Breast Cancer Media Campaigns: Content Analysis of Media messages under the Umbrella of Social Learning Theory, Pakistan Social Sciences Review September 2020, Vol. 4, No. III [1202-1214]
Torre, L. A., Bray, F., Siegel, R. L., Ferlay, J., Lortet‐Tieulent, J., &Jemal, A. (2015). Global cancer statistics, 2012. CA: a cancer journal for clinicians, 65(2), 87-108.
Usman, B., Aondover, E. M. & Abdulhameed , O. R. (2022). Social media literacy: fake news consumption and perception of COVID-19 in Nigeria, Cogent Arts & Humanities, 9(1), 2138011, DOI: 10.1080/23311983.2022.2138011.
World Health Organization” (2020) Human papillomavirus (HPV) and related cancers in the Global Alliance for Vaccines and Immunization (GAVI) countries. A WHO/ICO HPV Information Centre Report. Vaccine, 30, D1-83