The Influence of Information Systems on Tourist Arrival in the Gambia
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Abstract
This paper examines the new futures that develop because of using information systems in the Gambia's tourist and hospitality industries, focusing on the increase in visitor arrivals. Information systems have increased the number of tourists visiting The Gambia by promoting the country, providing information about its attractions and amenities, and making it easier to plan and book trips. This has enabled potential tourists to make well-informed decisions. The study uses the qualitative method with a review of the literature and primary data. According to the study, the functionality of information systems applications offers users data about hotels, travel information, and the allure of recreational products. The Gambia Tourism Authority (GTA) was established in 1982 to promote the Gambia as a tourist destination. It worked with tour operators to create holiday packages and relied on advertising and public relations to promote the Gambia. It participated in international travel fairs and exhibitions to showcase its attractions and culture and engaged in press releases and familiarization trips for travel writers. The Gambia's tourism industry has expanded its marketing efforts with information systems to include digital channels, such as internet websites and social media platforms, to promote the Gambia's natural beauty, cultural heritage, and hospitality. Personalization, localization, user-generated content, and integration can be used to attract tourists to the Gambia. Also, the information system aids in maintaining outstanding client contacts, fostering positive relationships, and ensuring longevity because of the new value chain. The global tourism industry has a complicated value chain, with IBTOs, OBTOs, and travel agencies responsible for overseeing how tourists interact with and experience each tourist site. E-commerce can both change an industry's structure and provide new business options, leading to the emergence of smart marketplaces.
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