Analysis of Factors Influencing Preferences of Chinese Ethnic in Choosing Sharia Banks in Banda Aceh
Main Article Content
Abstract
This study wanted to determine the effect of the preferences of the Chinese in Banda Aceh on the selection of Islamic banks. As well as wanting to know which Islamic bank is the most chosen by the ethnic Chinese to save their money, the research method used is the distribution of questionnaires to the ethnic Chinese in Banda Aceh. By using the Slovin formula, the sample of this study was 71 respondents. The results showed that of the 6 variables, namely service quality (X1) product (X2), location (X3), promotion (X4), facilities (X5), and information technology (X6) had different results. The service quality variable (X1) product (X2) promotion (X4) has no effect on choosing a Sharia Bank (Y), while location (X3), facilities (X5), and information technology (X6) have an effect on choosing a Sharia Bank (Y). Based on the results of distributing questionnaires to 71 ethnic Chinese respondents, the results showed that 70% of ethnic Chinese chose to save at BCA Syariah banks, 14% Aceh Syariah Banks, 10% BSI and the remaining 6% saved at other banks.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Penulis.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
References
Al, A. M. (2012). Dasar-Dasar Pemasaran Bank Syariah Cetakan 2. Bandung: Alfabeta.
Dharmmesta, B. S. (2020, Edisi 2). Manajemen Pemasaran. Tsnggerang Selatan: UT
Ghozali, I. (2018). Aplikasi Analisis Multivariete SPSS 25 (9th ed.). Semarang: Universitas Diponegoro
Handayani, S. U. (2014). Keputusan Nasabah Dalam Memilih Perbankan Syariah (Studi Kasus Pada Nasabah Bank Syariah Mandiri). JABPI VOL. 22, No 2, , ISSN: 1411.6871.
Haryanto, D. H. (2021). Manajemen Pemasran Bank Syariah (Teori dan Praktik). Pamekasan: Duta Media.
Hasan, A. (2010). Marketing Bank Syariah Cet. 1. Bogor: Ghalia Indonesia.
http://dlhk.acehprov.go.id/2020/02/info-qanun-no-11-tahun-2018-tentang-lembaga-keuangan-syariah/
Ichsan, R. et al. (2021). Determinant of Sharia Bank's Financial Performance during the Covid-19 Pandemic. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). P. 298-309.
Kasmir, S. M. (2018). Pemasaran Bank. Jakarta: Kencana.
Kotler, P. d. (2012). Marketing Management, 14 th edition. New Jersey: Prentice Hall.
Sari, Y. U. (2015). Analisis Faktor Preferensi Etnis Tionghoa Terhadap Bank Syariah di Indonesia. Al-Muzara'ah, Vol. 3, No. 1.
Setyadi, Agus. "Peunayong, Kampung China di Aceh yang Ada Sejak Sultan Iskandar Muda". detiknews. Diakses tanggal 2020-05-03.
Sugiyono, (2021). Metode Penelitian Kuantitatif Kualitatif dan R&B. Bandung: Alfabeta
Wiroso. (Revisi 2011). Produk Perbankan Syariah. Jakarta: LPFE Usakti.
www.ojk.go.id
www.wikepdia.com
Yurita Sari, U. S. (2015). Analisis Faktor-Faktor Preferensi Etnis Tionghoa Terhadap Bank Syariah di Indonesia. Jurnal Al-Muzara'ah, Vol.3, No.1, (ISSN p: 2337-6333; e: 2355-4363)