Audiences’ Views on Hausa Hip Hop on Arewa24 Television in Kano Metropolis
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Abstract
Hip hop music in Nigeria is a very popular brand of music which is heard practically in all parts of Nigeria and is both respected and appreciated by Nigerians, young and old. Nigerian hip hop artistes demonstrate a high level of creativity and inventiveness in the way they blend Nigerian languages with English. It is easily noticeable that one can hardly listen to any Nigerian hip hop song without noticing the artiste’s creative use of one or more Nigerian language(s) or its pidgin variety. The main objective of the study is to critically examine audiences’ views on Hausa hip hop on Arewa24 Television in Kano Metropolis. The study used survey as a methodological approach. The Effect Theory was used as a theoretical framework. The study employed purposive sampling which involves using the researcher’s judgement. Based on the findings, it was discovered that most of the audiences are aware of Hausa hip hop on Arewa24 TV in Kano metropolis. The study discovered that most of the audience do watch Hausa hip hop on Arewa24. The study concluded that as long as Hausa hip hop is escalating in the State, there is a possibility that the audience will be atone to this Hausa hip hop which in a way may affect the normal traditional values of the Hausa culture. The study recommends that since most of the audience do watch Hausa hip hop on Arewa24 TV, the station should make sure that such Hausa hip hop should be rooted in terms of norms and values of the Hausa culture.
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